What has started out as a hobby in 1975 on a farm north of Bloemfontein, South Africa grew into a well-respected brand name in the jewellery industry today.
Welcome to HDL, a haven where passion, perseverance, honesty, & trust have been meticulously crafted into every exquisite jewel for over four decades.
Discover Collections
We specialise in manufacturing any jewellery in Silver, Gold, Platinum & we have a wide range of Natural Diamonds, Laboratory Grown Diamonds, Moissanite, Coloured Stones & Pearls.
Handcrafted Jewellery Tailored to Your Preferences
Diverse Selection
HDL Jewellers offers a diverse selection of jewelry and watches in Gold, Silver, and Platinum.
Customized Designs
We use advanced 3D CAD technology for personalized jewellery design, working with Silver, Gold, Platinum, & various gemstones.
Craftsmanship and Technology
Our skilled goldsmiths, equipped with modern laser welders, ensure precise high-quality jewelry craftsmanship.
Testimonials
What Our Clients Say
They were welcoming and friendly from the start. I quickly got exactly what I was looking for. Thank you so much. Definitely recommend.
Hanli Roselt
What wonderful friendly service from Pieter. No matter what you need he is patient and very helpful. Thankyou for a wonderful experience. I will not go elsewhere. HDL is the best.
Brian Higgs
Pieter at HDL made me an engagement ring.
I am very happy with the ring, and they went to great lengths to get the ring done faster than initially requested.
Will recommend them.
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Pieter Laubscher joins the professional team at HDL Jewellers in the late 1980’s. In the years to follow he obtained sought after qualifications including a renowned diploma in Diamonds & Coloured Stone grading from the Gemological Institute of America. As a graduated gemmologist & specialist in CAD Designing he adds value to the HDL standard of workmanship.
Dolores & Hermias Laubscher
Founders
Hermias & Dolores Laubscher was the very beginning in 1974 of what is now known as HDL Jewellers – a leader in the industry of fine art jewellery.
Being not only partners in business, but also partners in marriage, they built a strong foundation of trust instilled in their children & grandchildren. Believing in hard work they have had many successes since HDL Jewellers started in the early 1970’s.
Hermias Laubscher, the H in HDL, was a farmer of profession, believed in his wife’s capabilities & enabled her to live her dream by supporting her every step of the way. Initially he supervised the workshop & was involved with the manufacturing process of the jewellery whilst Dolores, the D in HDL, took responsibility for the marketing, client services, stock & new designs as the Managing Director of HDL Manufacturing Jewellers. This dynamic-duo raised two enthusiastic entrepreneur sons, Pieter & Johan. Hermias & Dolores mastered the art of knowing when to pass the baton as to ensure an ongoing legacy. Setting this example, their sons will do the same.
