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Store Business Hour

Monday - Friday (9h00-18h00)
Saturday (9h00-17h00)

Repair Centre Business Hour

Monday - Friday (9h00-16h00)

HDL Mimosa Mall

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  • Store

    131 Kellner Street, Brandwag, Bloemfontein

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HDL Repair Centre

Need Help With Repairs?

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  • Repair Centre

    7 General Dan Pienaar Drive, Brandwag, Bloemfontein

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Pieter Laubscher


Pieter Laubscher joins the professional team at HDL Jewellers in the late 1980’s. In the years to follow he obtained sought after qualifications including a renowned diploma in Diamonds & Coloured Stone grading from the Gemological Institute of America. As a graduated gemmologist & specialist in CAD Designing he adds value to the HDL standard of workmanship.

Dolores & Hermias Laubscher


Hermias & Dolores Laubscher was the very beginning in 1974 of what is now known as HDL Jewellers – a leader in the industry of fine art jewellery.

Being not only partners in business, but also partners in marriage, they built a strong foundation of trust instilled in their children & grandchildren. Believing in hard work they have had many successes since HDL Jewellers started in the early 1970’s.

Hermias Laubscher, the H in HDL, was a farmer of profession, believed in his wife’s capabilities & enabled her to live her dream by supporting her every step of the way. Initially he supervised the workshop & was involved with the manufacturing process of the jewellery whilst Dolores, the D in HDL, took responsibility for the marketing, client services, stock & new designs as the Managing Director of HDL Manufacturing Jewellers. This dynamic-duo raised two enthusiastic entrepreneur sons, Pieter & Johan. Hermias & Dolores mastered the art of knowing when to pass the baton as to ensure an ongoing legacy. Setting this example, their sons will do the same.